Effective Date: 14 June 2026
Operated by: Mood Broker Ltd ("we", "our", "us")
At Mood Broker Ltd, trading as Gives You Joy, we are committed to protecting your personal data. This Privacy Policy explains how we collect, store, and handle your information when you use our mobile application and web portal (app.givesyoujoy.com and www.givesyoujoy.com). We operate strictly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. The Short Version: Our Promise to You
- Zero Emergency Tracking: When you tap a button in our Crisis Hub to call or text an emergency service (such as 111, 999, SHOUT, or the Samaritans), your device uses its native phone carrier. We do not track, intercept, log, or store any record of your emergency calls or text messages.
- Anonymized Peer Sentiment: When you review an activity based on "how it made you feel," you control the display name attached to that sentiment.
- No Data Selling: We do not sell your profile data, saved toolkits, or mental health preferences to third-party data brokers or advertising networks.
2. What Information Do We Collect?
We collect data through your voluntary interactions with the app:
- Identity & Contact Data: Your email address, encrypted password, and chosen display name when you register an account.
- Toolkit Data: The specific Joy Cards (activities) and Verified Counsellors you choose to bookmark into your private "My Toolkit" repository.
- User-Generated Content: The numeric Joy Ratings (1–5) and written peer sentiment feedback you submit.
- Technical Data: Your approximate geographic zone (e.g., "South Wales"), mobile device type, operating system, and IP address used purely for secure connection routing and regional feed delivery.
3. How We Use Your Data
We only process your data under validated legal bases:
- To provide the app service (Performance of a Contract): Authenticating your login, saving your Toolkit bookmarks across devices, and displaying your submitted reviews.
- To safeguard the community (Legitimate Interest): Moderating submitted reviews to prevent spam, defamation, or the unauthorized sharing of third-party personal data.
- To improve local support (Legitimate Interest): Analyzing aggregate, stripped data (e.g., "70% of Newport users are searching for free outdoor walk groups") to help us source better local assets for the directory.
4. Who Processes Your Data?
To keep the app online and secure, we utilize trusted infrastructure providers acting as data processors under strict Data Processing Agreements:
- Cloud Hosting & Databases: Supabase / NocoDB (hosted in secure European data centers).
- App Routing: Lovable Cloud / Vercel.
We will never disclose your personal data to law enforcement or government agencies unless presented with a legally binding UK court order or warrant.
5. Data Retention & Your Rights
We retain your active account data only for as long as you utilize the platform. Under the UK GDPR, you hold absolute rights to your data:
- The Right to Erasure: You can instantly delete your data using the "Delete My Account" button located in your in-app Settings. Triggering this executes a hard purge of your user record, login credentials, and personal toolkits from our live database.
- The Right of Access: You may request a digital export of the personal data we hold linked to your email.
6. Contact Our Data Controller
If you have questions regarding your privacy, wish to exercise your rights, or need to lodge a query, please contact our registered office:
Mood Broker Ltd
21 High Street, Ynysddu, Newport, NP11 7JJ, Wales
Email: hello@givesyoujoy.com
(You also hold the right to lodge a complaint with the UK Information Commissioner's Office at ico.org.uk)